Saturday 30 June 2012

Call Centres and Direct Marketing

Muggles get so aggravated with direct marketers and I don’t not get it nor do I understand it. Every job and profession leaves homicidal tendencies towards you from the people you interact with. And I mean every job mine included. Coz if everyone is a CUSTOMER and every job out there has one objective –  maintain, suck dry and get more customers.

Be it missionaries trying to save people,  finance people calling for money or even you name it annoys someone.

Lets go back in time to one of the first known profession to mankind (prostitution). I think it was genius to be honest – good going woman, you really pioneered woman liberation by founding one of humanity’s first profession and the fact that it became a profession really distinguished it from a job coz that is part of the functions provided.

These hard-core working professionals are sorely scorned by people who either cant afford to get any or are too stupid not to charge.  And yes, unlike drugs, if the first one is free they all are free so don’t think you can start charging now.

But to a more morally disgusting profession – those of the direct marketers. And I am not talking about those nice lady’s you can call to raise your self-esteem, but those people who call us when we are driving, sleeping, in a meeting and on another call and from that number – unknown number or as I like to number that cannot be read aka Voldemot.

Question I have is why answer the phone when you are doing these things? Its probably the feeling of importance that someone is trying to reach you? The curiosity as to who is this unknown number or blocked number trying to call you.

 So you take the call and you are greeted by that monotonous tone of “good day we have a fantastic offer for you”.  Now you blow your top coz in taking that call you get pulled u over by the cops, the people in the meeting give you the evil eye and you dropped the other call for this person trying to sell you something and refuses to believe you are not interested.

Now I observe people and I particularly enjoy seeing them release anger. The rage gives you the power that you feel  you u are worth more than someone else and you have power over them. Coz in your own job we all have bosses, someone we need to report too and with those darn labour laws we cant take out our frustration on people at work so who do we target…enter the next tele-marketer, forgetting human rights come before labour rights.

Or do we forget human rights apply to all humans or do we choose not to remember? I heard of people being rude, passive aggressive and sweet but never heard of someone admitting to buying stuff from a telemarketer. Yet people must be buying stuff, a lot, coz this direct marketing method is in fact a proven way to make your business more profitable.

Guess this is true for my afore mentioned profession – never had anyone say “wow, dude, just had an awesome interaction with a professional prostitute. She blew my mind away, well that and other things and she went over, below, behind,  beyond  and even sideways with her toe over her head and in her nose. I will definitely be coming back for more, you should try her” instead all u hear is all the bad stuff, this rash wont go away…must have got it in the gym or cost of living has gone up – cant afford to do things I like to do…yeah you freak, those things cost extra so you are stuck to the basic package that does not include the toe over her head and in her nose special.

Anywhoz…all this start from a call I received from a tele-marketer. I get my share of calls from these vile beings but I rarely get called by someone who is nice. Yes nice, not arrogant or drone voiced someone who seemed and probably was a person. My guess it’s a fresher, still bug eyed at the working world, filled with hope and aspirations to be the best call centre agent ever.

Ooh how I would have loved to be there when she opened her first pay cheque and seen gross income is the brass ring to her net pay. I think she is by now on our side and eagerly awaiting a direct marketer to call her so she can exercise her “social right” to make someone else feel inferior

I got this call around 10 am on a weekday, I was at work but not in a meeting, another call or working on anything  that need my full concentration so I answered the voldomet number.

She had a good friendly voice and seemed to really want to know how I was doing and when I retorted “peachy” she showed delight in that I was just peachy.

She was calling from my bank with an exciting offer  and her enthusiasm made me feel all tingly…like im on the apex of a roller coaster about to descend at a high speed…how exciting offer could it be???

It was….wait for it….Insurance. how anti-climatic.

Yes, insurance but I must say she did make insurance sound exciting and I figured this would get good so I grabbed my pen and notepad and started writing. Below is our encounter…

Lady – good day sir we will like to offer YOU an exciting package…

Me(monotone voice): exciting package? For me? oh goodie.

Lady - …uh yes sir it is insurance cover

Me – Insurance. Exciting Insurance?

Lady –Yes sir,  tell me sir are u covered for all accidents?

Me – How did you get my number?

Lady – Er sir from our database, we see you indicated not to be contacted for offers or promotions but we felt this was such an exciting opportunity we felt we had to inform you

Me – is that so? I ticked Im not interested and you felt that this offer will make me change my mind?

Lady – Er yes sir we just wanted to make all our clients aware of this and we apologise for any inconvenience caused, would you still like to hear about our exciting insurance package

Me –It must be really exciting for you to contact me despite me saying don’t contact me so go for it.

Lady – Thank you sir. tell me sir are u covered for all accidents?

Me – yup, is that all you got?

Lady – Ok sir, our accidental cover is very comprehensive

Me - how comprehensive

Lady - very sir

 Me - u talking accidental

Lady -  yes sir, we offer accidental cover

Me - and for break - ins and household accidents

Lady - yes sir for accidents but not for break ins

Me – ok, coz my insurance covers me for household accidents and break ins. If the break in was an accident, will I be covered?

Lady - yes sir  but what do you mean accidental break in?

Me - like if the thieves wanted to break into my neighbour’s apartment but broke into mine coz they made a mistake

Lady - laughs

Me – I am serious, my neighbour got expensive stuff in his house so it will be an accident if they broke into my place coz I don’t have anything worth stealing

Lady -  Ok sir yes sir we cover all accidents but not break ins

Me - All accidents but not accidental break ins. So you know my current insurance covers me for car, home and break -ins but u cover for all minus accidental break ins?

Lady - Yes sir

Me - hmm so if I get a girl pregnant by accident - am I covered?

Lady - laughs

Me – I’m serious, will your insurance cover accidental impregnations?

Lady – Sir? No, no we do not cover accidents like that *laughs*, how we know it was accident?

Me – Well if the chick is ugly then it was an accident but I was probably drunk so you are right.

Lady – Come again

Me – (too easy to make a joke on her reply and had my neuron blasting quips so I didn’t retort coz I started giggling and said) then what else is there?

Lady -  We cover criminal accidents

Me - oh, like if you commit a crime by accident?

Lady - No sir, if you become involved by accident in a crime

Me - oh, so like the thieves who accidently broke into my house and not my neighbours

Lady –( laughs)....Yes sir, I guess you are right but we mean if you are implicated in a crime

Me - what about the girl i accidently got pregnant, if her dad comes and tries to kill me...am I covered?

Lady – Sir, I do not understand?

Me - He is about to commit a crime that im about to be in

Lady - No sir insurance will not cover that

Me - what about life cover, does you exciting insurance package include life cover?

Lady – If you want life cover, we offer life cover

Me - tell me, do you still want to offer me life cover...really?

Lady – (laughs), sir you made me laugh too much today

Me - good, but no thanks. have a nice day

Lady – Thank you sir. Good Bye